In this masterclass, Tanya Michelsen presents key findings from recent research involving veterinarians, pet owners, and animal health industry professionals — exploring how sustainability and the climate crisis are shaping attitudes, behaviours, and decision-making across the veterinary sector.

Drawing on robust data and real-world insights, the session unpacks where the profession currently stands, and where it hopes to go, in building a more sustainable future for animals, people, and the planet.

Attitudes and awareness How seriously is the profession taking sustainability? Tanya examines prevailing attitudes toward climate change among veterinary professionals and pet owners — including levels of concern and urgency, and where perspectives align or diverge across stakeholders.

Engagement and action From clinic practices to household habits, this section explores what sustainable actions are already being taken, the gap between intention and action, and the barriers — cost, time, knowledge, and systemic constraints — that get in the way.

Unmet needs and opportunities What do people want to do, but can't? Tanya identifies opportunities for better systems, practical sustainability initiatives, and greater alignment between values and everyday decision-making.

Sustainability and decision-making How do environmental considerations influence purchasing, professional recommendations, and business operations? This section explores where sustainability intersects with animal welfare, client expectations, and commercial realities.

Responsibility and leadership Who is best placed to drive change? Tanya unpacks where people believe responsibility lies — across individual practitioners, industry players, professional bodies, and government — and where leadership is emerging and collaboration is needed.

The future of the profession The masterclass closes by looking ahead: what does a truly sustainable veterinary profession look like? How can the sector balance high-quality animal care with environmental responsibility and meaningful social impact?

Attendees will leave with a clearer picture of the landscape, the challenges ahead, and the role the veterinary sector can play in contributing to a more sustainable future.

About the Presenter: 

Tanya is a Senior Research Director at Kynetec. Kynetec is a market research agency solely focusing on the animal health sector, and owner of Vetspanel – the largest community of veterinary professionals, with over 30,000 members globally. Tanya has over 15 years of experience in market research across animal health and a range of other sectors. At Kynetec, Tanya conducts international research exploring a range of topics, including working with the world’s largest animal health manufacturers and service providers in the animal health space.

Agenda:

5pm - Introduction from Lizzie Barnard, BOVA AUS

5:10pm -5:50pm - Presentation by Tanya Michelsen

5:50pm - Open Q&A Session

6:00pm - Finish

When: Wed 27 May 5pm AEST / 3pm AWST - PLEASE NOTE CHANGE OF DATE
Where: Online via Zoom
Cost: Free but donations keep these vital conversations alive—help us continue empowering the veterinary profession to lead on climate action and sustainability.

Proudly sponsored by BOVA AUS

BOVA AUS proudly supports Vets for Climate Action because our commitment to animal health goes hand in hand with our responsibility to protect the environment they depend on.

As a supplier to veterinary practices, we recognise that we have a duty to continually do better by reducing our environmental impact, improving the sustainability of our operations, and making thoughtful choices across our supply chain.

Supporting Vets for Climate Action also reflects our belief in collaboration and transparency. By sharing our experiences, challenges, and progress, we hope to contribute to wider conversations within the veterinary community and help drive positive, practical change for the future of animal health and the planet.

About Lizzie Barnard, Global Head of Marketing and Sustainability, Bova Group

Lizzie has over 10 years’ experience within the veterinary pharmaceutical industry, holding product management and marketing roles primarily across equine and small animal sectors. Prior to this, she built a successful career in the horse racing industry, working as a head girl for prolific trainers.

In addition to her commercial responsibilities, Lizzie plays a key role in driving sustainability initiatives within Bova, helping to integrate responsible practices into brand development and long-term strategy. She is focused on developing the Bova brand to ensure it is represented in a consistent, credible, and values-led manner across the veterinary industry.