Australia's animal profession has a massive reach into some key audiences. To tap into this, VfCA has partnered with Taronga Zoo, Zoos Australia, the RSPCA, the Australian Veterinary Profession, WIRES, Animals Australia and a collection of other zoos to run a co-ordinated hashtag campaign commemorating the animals lost in last year's bushfires.
These organisations have a combined Facebook following of well over a million people. This is a big win!
You can see the content by searching for the #ForOurFauna hashtag or visiting the forourfauna.com website. Key moments included:
- Involvement from a wide spectrum of the Australian animal movement, such as Animals Australia, Sydney Zoo, WIRES, Paradise Country farm, Taronga Zoo, Taronga Western Plains Zoo, Zoos Victoria, The Zoo and Aquarium Association, Auckland Zoo, Aussie Ark, Cockatoo Kids, Rewild Australia, Zoodoo Zoo and Lone Pine Koala Sanctuary.
- Strong reach with supporting media, such as this one at OneMillionWomen.com.
- Involvement from key climate groups, such as Bushfire Survivors for Climate Action, Hornsby Shire Climate Action Group and the Climate Council.
- Involvement from scores of individuals, such as this and this.
More broadly, on the 4th March Taronga Zoo will be holding an in-person vigil for their staff and a couple of the zoos are talking about making this a much larger annual event (fingers crossed!). We're incredibly excited that such a respected and influential group of organisations are working with us to take coordinated steps into climate messaging. :-)
Thankyou for everyone who put in so much work to make this happen, both within VfCA and throughout the various Zoos and organisations we are working with.